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July 17, 2019
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64 vizualizări
We are looking for a Digital Performance Specialist to implement, track and optimize our digital marketing campaigns across all digital channels. The ideal candidate is a digital media and online marketing professional skilled in using analytics tools to aid setting KPIs, planning, reporting, testing, optimizing, evaluating and presenting performance results.
You will:  Be uundertaking in-depth analysis of digital marketing activities in order to identify trends, insights and opportunities  Track, report, analyze and optimize all digital marketing campaigns and their spend (PPC, Display, SEO, Affiliates, Social Media, Email, Video …) to ensure effective ROI and reach sales objectives  Plan, execute, and measure experiments and conversion tests to improve lead generation rate for each individual channel  Provide actionable steps needed for conversion rate optimization  Be monitoring, optimizing and measuring web trends, traffic metrics and funnel performance and regularly update the Digital Dashboard
Must have:  Strong analytical skills and data-driven thinking  Ability to understand complex data, identify key trends and opportunities, putting forward hypotheses to be tested and delivering recommendations  Solid understanding of performance marketing and online customer acquisition  Good planning skills, able to come up with solutions, being a problem sover  Digital Media Metrics expertise Proficient with Google Analytics Custom Reports & Dashboards, Facebook Insights  Experience in setting up and optimising Google Adwords campaigns  Advanced Excel skills and a good command of englishGreat to have:  Experience working with Google Tag Manager, Google Webmaster Tools  Google Analytics certification  Up-to-date with the latest changes and best practices in SEO and SEM
OFFER  Competitive benefits  Excellent opportunity for career growth  Medical assurance
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