JOBURI IN IT&C. Provident recruteaza Digital Performance Specialist
We are looking for a Digital Performance Specialist to implement, track and optimize our digital marketing campaigns across all digital channels. The ideal candidate is a digital media and online marketing professional skilled in using analytics tools to aid setting KPIs, planning, reporting, testing, optimizing, evaluating and presenting performance results.
You will: Be uundertaking in-depth analysis of digital marketing activities in order to identify trends, insights and opportunities Track, report, analyze and optimize all digital marketing campaigns and their spend (PPC, Display, SEO, Affiliates, Social Media, Email, Video …) to ensure effective ROI and reach sales objectives Plan, execute, and measure experiments and conversion tests to improve lead generation rate for each individual channel Provide actionable steps needed for conversion rate optimization Be monitoring, optimizing and measuring web trends, traffic metrics and funnel performance and regularly update the Digital Dashboard
Must have: Strong analytical skills and data-driven thinking Ability to understand complex data, identify key trends and opportunities, putting forward hypotheses to be tested and delivering recommendations Solid understanding of performance marketing and online customer acquisition Good planning skills, able to come up with solutions, being a problem sover Digital Media Metrics expertise Proficient with Google Analytics Custom Reports & Dashboards, Facebook Insights Experience in setting up and optimising Google Adwords campaigns Advanced Excel skills and a good command of englishGreat to have: Experience working with Google Tag Manager, Google Webmaster Tools Google Analytics certification Up-to-date with the latest changes and best practices in SEO and SEM
OFFER Competitive benefits Excellent opportunity for career growth Medical assurance